Resume example · Marketing
Content Marketing Manager resume example
Content roles are judged on whether the writing produced business results, not on volume published.
What we would lead with
- Traffic and conversion from content, with a baseline
- Editorial process you built or ran
- Evidence you can write, not only commission
The mistake we would warn you about
Counting articles. Publishing 200 posts is a cost, not an achievement, unless you say what they returned.
Bullet points that work for content marketing managers
Each one opens with an action verb, says what was done, and ends with a result.
- Grew organic sessions from 9,000 to 61,000 a month in two years, driving 22% of trial signups.
- Built a documentation-led content programme that now ranks first for 40 commercial keywords.
- Cut cost per published article 45% by replacing an agency with six specialist freelancers and a clear brief.
- Wrote the pricing-page copy that lifted visit-to-trial conversion from 3.1% to 4.8%.
Skills to list as a content marketing manager
Content
Editorial strategyLong-form writingTechnical writing
SEO
Keyword researchInformation architectureAhrefs
Operations
Freelance managementEditorial calendarsAnalytics